ada (ah-dah) is traditionally the name given by the Nigerian Ibo to firstborn females. Now there is ada Cosmetics, the first mineral makeup uniquely dedicated to women of color.
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The developers of ada Cosmetics are African-American women. Having searched and found no mineral makeup company addressing our unique needs and – importantly – none with plans to do so, we did so ourselves. As African-American women of diverse backgrounds, we want a clean, fresh and glowing look that will last all day.
We want matte foundations that look natural with a hint of glow. We want our color to be enhanced not caked, ashy, too light or too dark. We want a whisper of color and shine in our lip glosses, bold lipsticks, and vibrant complimentary colors for our eyes. We want to look good by day and great in the evening. We want all of that without endangering our health through the introduction of impurities when applying our makeup. Skin, the largest organ of our body, actually absorbs some of everything we put on it.
At ada Cosmetics, we know that using mineral makeup is the surest and safest approach to maintaining healthy skin. Using only the purest ingredients ensures the best look, the healthiest approach and reduces stress. Gone are concerns about germs growing in your makeup, expiration date issues, or damaging skin irritation. Ada Cosmetics are Doctor Approved for use on even the most sensitive skins. Ada Cosmetics also open a whole new world for us. At last we can find our exact shade. There's no need to purchase two or three foundations in an attempt to mix a color close to what is needed. No more the frustration of “making do” after discovering that dark to someone else is not dark to us.
We at ada Cosmetics know dark and light because we are and live dark and light. Understanding we are women of many cultures and backgrounds, with a wide spectrum of skin tones and shades, we offer makeup to compliment our browns, yellows, reds, blues, gold and mahogany. ada Cosmetics presents a line of mineral cosmetics entirely focused on meeting the diverse and often complex needs of women of color.
Every item in this collection has been formulated, tested and critically evaluated with that diversity and complexity in mind.
We've done all the work, we've got your color - search no further, your color is here.
Welcome to the ada sorority!
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